Avocados From Mexico (a top avocado brand from USA) have just added one more marketing strategy in their toolbox.
The strategy involved forming a partnership with Fenway park, a baseball park located in Boston, Massachusetts.
Through the partnership, Avocado From Mexico will introduce Avocado fruit in the menus served at Fenway park.
This is a very clever Avocado marketing strategy that other brands can emulate.
It shows that there are hundreds of ways that brands can market their products.
Who could imagine that avocado could be sold in a stadium?
Most people think that beer, juice, CocaCola and other drinks have a place in a stadium but not Avocado.
Here below is an excerpt of the story…
Avocados From Mexico, the No. 1 avocado brand in the U.S., has partnered with the Boston Red Sox and Fenway Park.
Through the patnership, they have launched AvoEats by AFM.
AvoEats AFM is a new fresh avocado concession stand that offers a new take on ballpark staples by adding fresh guacamole.
AvoEats by AFM launched on Fenway Park’s Opening Day on April 1, when the ballpark allowed fans and spectators to safely return after 18 months.
Avocados From Mexico opens AvoEats by AFM to offer Fenway parkgoers delicious, fresh avocado-driven menu options.
AvoEats by AFM at Fenway Park is the newest concession stand opened by Avocados From Mexico, joining avocado-focused concessions in Dallas, Miami, New York and Milwaukee.
Avocados From Mexico opened AvoEats by AFM to offer Fenway parkgoers delicious, fresh avocado-driven menu options. On Opening Day, the stand served the Green Monster Dog: a traditional Fenway Frank hot dog […]