Orange juice wars in Brazil

More than 1,500 Brazilian orange growers are celebrating today (Friday) after law firm PGMBM secured a High Court judgment that will result in a multi-billionaire Brazilian orange juice magnate facing trial over his participation in an illegal cartel.

José Luis Cutrale, and his son, José Luis Cutrale Jr, were part of an operation that substantially impacted the global market for the sale of orange juice.

The growers are seeking damages which could run into the billions of pounds as the cartel suppressed the prices growers could sell oranges at forcing thousands out of business and thousands more into financial ruin. PGMBM, the law firm acting for the orange growers, successfully argued that the case against the Cutrales should proceed in England because of José Luis Cutrale Snr’s extensive connections to the UK, including an exclusive London residence, and there being no realistic chance of litigation in England interfering with cases in the Brazilian courts which have been hopelessly delayed for years.

Now the orange juice magnate’s domination of the global market, and anti-competitive rates could be laid bare through a disclosure application made by the claimants.

Pedro Martins, partner at PGMBM said: “This historic is a step closer to justice for our clients.

The impact of the Cutrale cartel has been devastating for them and we are committed to seeking full redress.

“We represent clients who have been suicidal, depressed and who have taken drastic steps to escape this cartel and we simply cannot ignore that.

“We are determined to help the victims of the Cutrales and whilst the Cutrales attempted to persuade the High Court in London not to hear the case, they have failed.

We will hold them accountable for the financial losses they have caused and for the social […]