Each person in the horticultural industry, who uses Facebook for business, struggles with this one question all the time. “What can I do to get lots of customers through my Facebook page?” Based on my expertise in Facebook page management, I am quick to give this answer:” Use of the right keywords, on your Facebook page, and customers will flock to it.”
This answer might seem rash or not well thought out. However, if you keep it here briefly, you’ll conclude that “The easiest way to get free traffic to any Facebook page is by using the RIGHT KEYWORDS.”
“How can the use of keywords on Facebook bring lots of customers?”
The answer lies in the increasing popularity of Facebook search. Believe it or not, every day, more and more people are using Facebook for search.
They are searching for all manner of products and services. As we speak, the Facebook’s daily search queries have hit a whopping 1.5 Billion!
Just imagine those massive numbers.
1.5 billion people ALL searching for products and services.
Those are potential customers looking for all manner of products and services—yours included! Far-sighted companies took note of the rapid growth of Facebook search. They positioned themselves to profit from it by hiring horticultural copywriters or learning the skill themselves.
Don’t believe me? Look at the post below!
Your problem should not be on using keywords. Instead, it should be on how to use keywords to bring customers to your Facebook page. And that is what I want to address today. I will show you how to do it. If you follow this advice, I guarantee that you will be super productive, in using keywords on Facebook, that you may end up outcompeting big brands.
Please, remember your success, in getting more customers on Facebook, lies in the use of the right keywords!
6 reasons you should never forget to use keywords on your Facebook Page selling horticultural products
Using keywords on Facebook is the most underused online marketing tactic
If there ONE underused online marketing tactic, it is none other than the use of Keywords on Facebook. Instead of using keywords strategically, most green businesses, share their posts haphazardly. They don’t use keywords at all in their Facebook status updates. If they do use them, they do it in the wrong way that the keyword ceases to be of benefit.
I wonder why businesses aren’t using keywords in Facebook posts yet 1.5 billion potential customers are using Facebook to search for products or services daily. Horticultural businesses that fail to use keywords on their Facebook pages are losing a massive opportunity—an opportunity to get free targeted traffic—all going down the drain.
People love Facebook keyword Search no wonder it is slowly evolving into a search engine— and I won’t be surprised if it gives Google serious competition soon.
Therefore, if you’ve not been using keywords on your Facebook page, watch out lest you be left behind. I am saying this because Facebook users are a unique lot of people. They are the most engaged audience, therefore spend lots of time on Facebook. As they enjoy chatting with friends, they don’t want to shuttle from one website to another searching for information or products.
What they do is, “Type whatever keyword they have straight in the Facebook search bar, then hit enter.”
Let’s say a prospective customer wants to buy a used laptop. Most likely he will start the buying process online. He with either do a Google search, or head for a Facebook. Assuming that he is on Facebook, all he needs to do—on is type “used laptops” into the search bar. Within fractions of a second, Facebook will give A LONG LIST of businesses selling used laptops.
The results of the search will contain not only businesses that have used the keyword “Used laptops” in their content but also unbiased customer reviews and experience! The first result will be from a Facebook page that has used the keyword the most and had the most engagement!
Here is another example:
Suppose a prospect wants to find a wedding photographer in Nairobi. What keywords do you think will he use in his search? The candidate could use different keyword combinations. Ultimately, the keyword that he will use will depend on the intention of his quest.
Let’s say he uses the Facebook keyword “Wedding photography Nairobi.” What do you think is the intent behind this keyword? He probably wants to compare the services of various wedding photography studios.
He probably wants information on the location of the studio, hours of operation, cost of service, the experience of the photographer, and the quality of photography.
To use this keyword effectively, you’ll need to intertwine content about price, location, hours of operation, location and quality of work with the keyword “Wedding Photography Nairobi.’’
Why not take advantage of keywords on Facebook as soon as possible to get more customers than you currently do?
It is super easy to optimize a Facebook page’s keywords—even a business on a shoestring budget can do it
Secondly, “It is easier to optimize keywords on Facebook because their algorithms seem to be more straightforward than other search engines. This ease of optimizing keywords on Facebook is good news to small businesses. A smaller company, on a shoestring budget, can easily rank highly on Facebook than in Google if it uses the right keywords.
You get a double benefit for using keywords on a Facebook page
Google often indexes Facebook pages. If you optimize your Facebook page with the proper keywords and in the right amount, you’ll not only get traffic from Facebook, but you could also get traffic from Google.
Facebook treats all profile updates, content, articles shares as necessary, unlike other search engines.
According to Facebook, content from one person is as good as content from another person. Facebook established this fact in their years of research. They have found out that one search result could be the best to one person, but not the best to another. This observation is different from other search engines, who believe that one search result can fit all.
In response to Facebook’s observations, they have decided to personalize searches. What this means is, “Every Facebook searcher will get a personalized search result. Thus the likelihood of business appearing on a Facebook search query will be higher, than other search engines.
If you don’t believe me, read this article by the Facebook engineering team. What you’ll find out for yourself is that they want to focus on personalized searches.
Keyword competition is still low on Facebook compared to other search engines.
What this means is, “it’s far much easier to build a highly responsive audience around a particular keyword if you can create good, engaging content.” Why wait to do it when competition is stiff. Take advantage of the low competition and create a winning page RIGHT now!
This is How your Facebook Page—or even website can top Facebook search Results when prospects search for your target keyword.
To rank high on Facebook search, you don’t need to use thousands of dollars in ads or work 50 hours a week creating content. All you need is to use keywords that relevant to your product or service—CONSISTENTLY! Whenever you share on Facebook, find a way of using your target keyword. Use keywords in the first sentence of your post. Wrap it in hashtags. One word of caution—don’t just fill your page with keywords. Instead use keywords sparingly but strategically—otherwise, you’ll end up being accused of over-promoting yourself.
Step 1: Find the right keywords for your Facebook Page.
How do you do this?
- Carefully examine your product.
To find the right keywords effectively—for your Facebook page, you ought to examine the product you are selling. Think of how potential customers will search for it. What are their pains, what are their desires, what are their needs, and how does your product benefit the customer? Once you find answers, you need to ask yourself, “what keyword can be tied to the need of your customer?”
Suppose you are selling shoes, ask yourself, “What do people who want to buy shoes need?” Are they looking for comfort, style, or quality? Once you know what customers want, find a keyword, and create content around those customer’s feelings.
- Take advantage of Keyword tools
Existing favorite keyword tools can give you valuable insight on what keywords your customers are using. They will provide you with a long list of all keywords, and possibly the traffic associated with the keywords. From the keywords, you can get an idea of the intention of the customers.
Let me explain:
Suppose you owned a shop selling ladies shoes in Nairobi. What do you think are some of the keywords a potential customer will use?
Let’s do some little brainstorming.
A lady who lives in Nairobi and is interested in BUYING shoes is unlikely to type the search term “ladies shoes.” This is because the term is so broad, and all manner of results irrelevant to her query may pop up.
If she is looking for stores/ shops selling ladies shoes, she is likely to type “ladies shoes Nairobi.” When she types this keyword, she expects to find out the names of stores selling ladies shoes, their location; the street, name of the building, shop number, directions to get to the shop, opening and closing hours, and the reasons why the store is worth visiting.
If the same lady types, “white wedding shoes Nairobi” in the Facebook search bar, she has made up her mind that she wants WHITE wedding shoes. But she has not decided which style, or brand she wants. The intent of this keyword is the various styles and brands of white wedding shoes. Could go on and on, explaining how to find the purpose of keywords, but you get it.
STEP 2: Examining your product range will tell you valuable information unavailable elsewhere.
Consider: What type of lady’s shoes you are selling, and why a customer would be interested in them.
Let’s say one of the products your store is white wedding shoes. Then ask yourself what keywords would anyone searching for this product use? Depending on the intent of the customer, she may use keywords like “affordable white wedding shoes Nairobi.” Designer white wedding shoes Nairobi etc.
The next step is to create content that matches the intent of the customer. If the prospect keyword is “affordable white wedding shoes Nairobi” your content should explain why your white wedding shoes are affordable. You can compare your selling prices as opposed to your competitors. You also must tackle objections that cheap wedding shoes could be of inferior quality. Explain how they can get those shoes. The location of the store. and any other useful information that could prospect buy from your store.
Step 3: Use keywords in photo captions
One of the other places where you can use keywords is in the photos you share.
You’ll need to infuse some creativity into the captions if you want them to stand out when the keyword is searched. So how do you do it? Just click on the photos you’ve shared on the Facebook page. A box will appear o the left-hand side with the title: “description” as shown in the image below. Type your description, and don’t forget to include your preferred keywords, and you are good to go.
Step 4: Use your keywords when linking and tagging web pages.
Whenever you update the status of your account, try to use your keywords as much as possible. Although this may be difficult when linking back to another webpage, it’s entirely possible to add it to a status description or use as a hashtag.
Step 5: Include the Keyword in Your Headline
Facebook gives you a place where you can provide some details about your company. You can take advantage of this space to add keywords that you want your page to rank for.
For example, the company Coursenvy wants their Facebook page to rank for to find their company when they type keywords like the best online course, high quality online learning, top-rated courses, Facebook marketing, and social media marketing.
By placing these keywords in the about section of their page, and in the posts, they share, Coursenvy is optimizing their page for those keywords.
Step 6: Use your target keywords in your summary and “about” section
This works out well in your “about” section on Facebook. This is a great time to lay on the keyword usage thick. As you use keywords in this section, ensure that your summary sections don’t sound strange or unnatural.
The following example was found on Coursenvy Facebook page. You will see that they used keywords like the best online course, high quality online learning, top rated courses on Facebook marketing, and social media marketing.
In 2014, the Coursenvy founder finished as a top 8 finalist for the Entrepreneur magazine “Entrepreneur of the Year“.
Check out our top-rated courses including; Facebook Marketing, Social Media Marketing, Amazon FBA and more at: http://www.coursenvy.com/courses/