Hits: 19 On page SEO for your website is like caring for your baby: Suppose nobody took care of you, nobody fed you; nobody encouraged you, would you be alive today? You and I know the answer. You’d be long dead. The same case applies to your green business website. It’s a baby. If you expect it to grow and mature into a lead generation tool, you ought to take care of it. You ought to feed and maintain it. Feeding a website involves filling it with content. On the other hand, maintaining it consists of doing both on-page and off-page optimizations. Equipping your site with materials, and optimizing it, is vital for on-page optimization. Why? Content attracts traffic, and on-page optimization makes it easy for traffic to find the content. So How you optimize the web pages of your horticulture business is very important. It determines the success of your website. Therefore, if you want to have an excellent site that attracts tons of leads and profit, below are
1. successful on page optimization starts with razor-sharp Focus
To raise a successful child, you need focus. In the same way, a successful horticulture based website is a product of focus. Here is what this means: Before you even think of creating a new page or blog post, you need to think deep and wide about the focus of your blog. If you choose to talk about SEO and a few topics related to it, stick to that. Don’t bring into the page conversations unrelated to SEO. A page that is focused on a single topic is of value. It is beneficial for both search engines and people. Because of this, Search engines will find it easier to crawl and index. Likewise, readers will find all the information they because it won’t be tangled with unrelated issues.
2. On page seo Starts the day your WordPress website goes live.
You cant start feeding your baby 10 days or 1 month after it is born. you have to feed immediately, and feed it routinely, if it to be healthy. The same thing applies to your website. You have to feed it with content routinely. And you have to optimize the content before you publish it. Prompt optimization of content is necessary, if you want it to rank high on search results. To understand why prompt optimization is neccessary, consider a website’s permalink structure. Once you chose a particular structure, you have to stick to it forever. Discarding it midway will likely result to broken links, 404 errors and Google penalties.
3. Never postpone on page seo!
I am guilty of this mistake–and probably you too. We tend to put off working on page seo until it’s too late. That is a very serious mistake. If you lazy to optimize your website pages, you’ll pay dearly in form of lost ranking opportunities. Immediately you create a blog post, or a page ensure that it is well optimized before you hit publish. If you do this, you will build reputable pages that Google loves rank highly. Optimizing your pages, as soon as possible, may seem like a tough job. Fortunately, there are Free on page optimization plugins that can help you. A good example is the Yoast SEO tool. Once installed in your WordPress website, it will show you all the areas of your page that need optimisation.
4. Your URL Structure is vital to on site SEO; always use friendly URLs.
Google encourages this: In their book–Search Optimization Guide, Google states that some URL structures are unfriendly to people and search engines. I encourage you to download and read the book. It contains useful On page optimization tips that can skyrocket your rankings! Optimizing your URL structure, for WordPress users, is pretty simple. With three clicks of a button, you are good to go, and you’ll always have a good URL structure. Just go to settings, click on permalinks. You’ll be lead to a page that shows various URL structures. Choose the best permalink-structure for your website. Before you make a choice, consider the following: A good structure will
- Contain your focus keyword.
- Be short, easy to remember and share on social media.
- As you create a new post or page, Just below the box where you enter the title for your page, you get an opportunity to edit your URL.
- Click on the button edit. The default URL will become active for editing.
5. Start your Page titles with a your focus keyword.
Starting the title of your page with the focus keyword is impressive on-page optimization idea. Search engines seem to rank pages whose titles begin with focus keywords highly. To prove this, I did a little experiment. I searched the keyword “on page SEO” on Google search. Lo and behold. As expected, the top results for this keyword started with it. Here is what I got.
The Yoast On page Optimization tool does a Good job in telling you what keywords you need to do to your title. If you haven’t installed it in your website, consider doing it today.
6. Add modifiers to your keyword.
Adding a modifier to your main keyword simply involves adding a word or a number of words to the keyword to make it more specific. For example, we can add techniques to the keyword “on page SEO”. It will “become on page SEO techniques.” So how do you know which modifiers to use in your keywords? This is pretty easy. Below the search results of Google, there is a section for related searches. That can be a good source of keywords. You can also use the free keyword IO.
7. Use the H1 tag in your blog post title.
8. Wrap your subheadings in H2 tags
Ensure that you include your keyword in H2. Adding a keyword is important because Google looks for keyword presence in the title and keyword density in the content while searching and ranking content. There’s no need for exact keyword match.
9. Make use of images, videos, and screenshots within your content
You should use more pictures in your content because
- Articles with images get 94% more total views
- Including a photo and a video in a press release increase views by over 45%
- 60% of consumers are more likely to consider or contact a business when an image shows up in local search results.
- In an e-commerce site, 67% of consumers say the quality of a product image is critical in selecting and purchasing a product.
10. Use a responsive website design
- Responsive design requires you have a website that is coded to adapt to all screen sizes, no matter what the device the site is being displayed on.
You need a responsive design because:
- More and more people are accessing the internet through mobile phones.
- People need a positive experience when they are on your website.
- If you are blogging, more people will come to your website via mobile, so if you fail to have a responsive website, you’ll literary be throwing potential customers away.
- Google prefers a responsive design. A website that has a responsive design makes it easier for the Google bot to crawl as chances of crawl errors are minimized.
11. Use the focus keyword in the first 100 words of your copy.
The Yoast SEO tool is good at pointing where you need to do some onpage otimizations on your copy as seen in the image below
12. Don’t forget to out link to other websites
Many people think that out linking to other websites is bad. The fact is it is very beneficial. Why? You cannot know everything in the world. Linking to other websites is simply referring you readers to a website that can provide more value on a particular topic than you. In fact customers will appreciate you for doing this.
13. Use internal links.
We need to use internal links so that
- Navigating through the website can be easy
- Properly defines the website architecture
- Distribute page authority and ranking power throughout the site.
14. Ensure that your website loads in less than 2 seconds.
According to Google page speed developers, the content above the fold on a mobile device should load under 1 second, and the entire page should load in under 2 seconds. When a user has to wait too long for a page to load, there is an extremely high chance that they will click away from your site. To achieve fast website loading speeds,
- Choose a webhost who has a reputation for speed.
- Use appropriate speed boosting plugins like Imagify to compress images, W3 total cache to improve page cache, Updraft plus to clean your data pages.
15. Sprinkle your content with LSI keywords.
LSI keywords are basically keywords related to the keyword that you search for on Google. For example—the LSI keywords for on page SEO are:
- Seo on page optimization
- On page Seo guide
- On page Seo tips
Etc. To get these LSI keywords you can use the free LSI graph below.
16. Optimize your images.
To do this, ensure that they are of the correct weight. You can use Microsoft picture manager to compress them before uploading them to your website then using them in your content. If you can’t access this tool, you can use free online compression tools like tinified that compress PNG images without affecting their quality. Install appropriate image compression plugins like Imagify.
17. Use a WordPress theme that has inbuilt social media share buttons
I prefer Themes from elegant themes because they are coded well, are regularly updated
18. Create long content
Countless studies have shown that long content outperforms short content. Long content gets more share, more back links, more traffic, more re tweets
19. Engage your audience.
One of the on page optimization things that Google puts emphasis on is the audience engagement. Google looks at the duration spent on site, number of shares, re tweets and comments. The longer readers stay on your pages, the higher Google ranks your page.
20. Encourage blog comments.
Many comments are a sign of high user engagement and can have a massive impact on your website rankings.
- To get loads of comments, at the end of your blog post, always ask the reader to leave a comment.
- Make it easy for them to comment
- Write a policy on blog comments
- Give instructions to visitors on how to discuss
- Respond to comments
- Make readers feel great about their comments.
Share with us some of the on-page optimization tricks that are bringing traffic to your website in the comments section below!