Passion fruit is a tropical fruit with a unique flavor that has gained popularity worldwide.

As a result, passion fruit farming has become a lucrative business venture for farmers looking to tap into the growing global demand for this fruit.

In this article, we’ll explore…

How passion fruit farmers can take advantage of the international market and reap big profits.

With the global demand for passion fruit on the rise, farmers can position themselves to reap big profits.

The international market offers a vast customer base that farmers can tap into to increase their revenue.

By producing high-quality passion fruit that meets international standards, farmers can attract international buyers and establish long-term business relationships that are mutually beneficial.

That’s why farmers in Uasin Gishu county are receiving training and of certified seeds from Mark Up Initiative.

All this is in a bid to enhance the farmers competitiveness in the international market.

One of the farmers, Judy Bitok from Ngeria Uasin Gishu county has been growing the passion fruit for three years.

She lauded the initiative by Mark-Up in ensuring that fruit farmers undergo proper training, availing certified seeds and more so, monitoring its growth to maturity.

All these, she says to ensure that the quality of the fruits is acceptable and will attract more profits from the international market.

A move that has been welcomed by Reuben Seroney, Chief Agricultural Officer, Uasin Gishu County.

“The Mark-Up training has beneficial to our farmers.

Most of our passion fruits goes to other countries.

We normally export to Uganda, and even European countries,” he said

To take advantage of the growing demand for the fruit, farmers need to invest in good farming practices, such as proper irrigation, fertilization, and pest control.

It is also crucial to develop a strong brand identity and marketing strategy that highlights the unique qualities of their passion fruit.

This includes creating a website, social media presence, and attending trade shows and exhibitions to showcase their products.

With the right approach, passion fruit farming can be a profitable and sustainable business venture for farmers looking to tap into the growing global demand for this fruit.

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