After the weather, the biggest worry for farmers all over the world is the market for their produce.

“How’s the demand going to be this season?” They often ask themselves.

“Are prices going to slump?”

Or are they going to hit new highs?…

“Am I going to break even, get good profit or suffer tremendous loss?”

These are the questions often you and I have as we usher the selling season.

This year however, there’s good news.

Farmers who export the Mendez Avocado to The USA have a reason to slaughter a turkey and raise a toast.

Ready to hear it?

“Avocado consumption is surging in the USA, Europe, Asia and other parts of the world!

This finding is collaborated by

early avocado sales data.

The market projections show that by the end of the year, consumption will have grown by at least 20%

Don’t believe me.

Here’s what the experts are saying….

Without the market, all the work they did for the season is lost forever.

So… whenever market demand for any produce rises, they have strong reason to celebrate.

The U.S. avocado market is healthy and growing overall with record volumes being absorbed and industry marketing efforts continuing to boost demand for this superfood, according to a market update from Rabobank.

The report said shipments reached an all-time high in January of this year at close to 320 million pounds, up about 33 percent year-on-year.

Shipments were also up in March, reaching almost 250 million pounds, roughly 20 percent more year-on-year.

Pricing for both shipments and wholesale increased during March, suggesting a stronger demand for avocados as the U.S. economy rapidly recovers, consumer movement is up as pandemic-related restrictions are lifted.

After relatively low prices throughout the winter, shipping-point prices in the first half of April were close to $50 per carton for Hass 48s, the highest price in more than a year and up about six percent year-on-year. The U.S. market will likely continue to absorb elevated […]

From the market report we find that:

  1. Shipments have reached an all-time high
  2. Pricing for both shipments and wholesale increased during March.
  3. 3. Prices this summer will be higher than 2020.